We worked with King Living to develop a global marketing campaign that would capture the companies Australian heritage while introducing an emotional element through storytelling. The campaign featured a multi-generational family, enjoying and cherishing moments together and highlighted the synergy between the family and the furniture and how furniture facilitates these family moments and plays such a large roll in our lives. ‘Something worth keeping’ was play on the quality furniture as an investment that lasts for generations and moments we wish could last forever. The campaign was rolled out globally via TVC, long lead magazines, digital and cinema. The-Aesthetic Creative managed the process end to end from creative concept development to media delivery.