Visionary Investment Group (VIG) seized their passion in bringing to
market a remarkably bold, distinct and innovative brand concept to
Australia through ‘Silkari’ a luxury property brand and 5 star hotel
to be developed on Castlereagh St, Sydney.
The challenge was creating a unified visual aesthetic for a brand with
such varying offerings. On one end of the spectrum, we have a 5 star
hotel in the city center and the other end luxury serviced
apartments in surburban Sydney. The-Aesthetic needed to create
imagery that was synonomous with luxury but also spoke to family and
The Aesthetic, Hooper & Brash brands collaborated in
weaving the extraordinary with a film and stills campaign that shaped
the brands aesthetic.
“By mixing in incredible CGI, with cinematic frames
we were able to bring Silkari to life and create living situations. It really
gives us a nice experience of, and a feel for, what the
hotel and properties will feel like.”